This programme equips you with the essential skills and knowledge to excel in marketing and management roles across various industries. With a strong emphasis on understanding customer needs and creating meaningful experiences, you'll gain both theoretical insights and hands-on expertise. In addition to mastering communication, analytical thinking, and problem-solving, you’ll develop a customer-centric mindset and leadership abilities that will empower you to lead teams effectively. By completing this programme, you’ll be prepared to thrive in diverse roles such as marketing manager, experience manager, customer service manager, or even chief experience officer, positioning yourself for success in any organisation.
| Semester 1 | |||||||||||
| Compulsory Units (All students must register for this/these unit/s) | |||||||||||
| MGT5204 | Management Science and Decision Analysis | 5 ECTS | |||||||||
| MGT5207 | Strategic Management and Enterprising | 5 ECTS | |||||||||
| MGT5208 | Cognitive Heuristics and Judgment in Managerial Decision Making | 5 ECTS | |||||||||
| MRK5015 | Customer Experience Design for Marketing and Management | 5 ECTS | |||||||||
| MRK5019 | Experience-Driven Product and Service Design | 5 ECTS | |||||||||
| MRK5020 | Customer-Centric Marketing, CRM and Applied AI | 5 ECTS | |||||||||
| Supplementary Unit | |||||||||||
| MRK3704 | Advanced Research Methods | 4 ECTS | |||||||||
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| Semester 2 | |||||||||||
| Compulsory Units (All students must register for this/these unit/s) | |||||||||||
| MGT5202 | Strategic Human Resources Management | 5 ECTS | |||||||||
| MRK5814 | Marketing Strategy: Planning and Simulation | 5 ECTS | |||||||||
| Elective Units (Elective units are offered subject to availability, a minimum number of student registrations and time-table constraints) There are four streams of study-units; two streams pertaining to the Marketing stream and another two streams pertaining to the Management stream. Students are to select 1 study-unit from each stream. Study-units from one stream cannot be substituted by study-units from a different stream. Marketing Triplet 1: Students are required to choose ONE elective study-unit from the following. | |||||||||||
| MRK5021 | Strategic SEO and Content Marketing | 5 ECTS | |||||||||
| MRK5022 | Retail and eCommerce | 5 ECTS | |||||||||
| MRK5827 | Cooperation and Competition in Complex Markets | 5 ECTS | |||||||||
| Marketing Pair 1: Students are required to choose ONE elective study-unit from the following. | |||||||||||
| MRK5014 | Internationalization: Decisions and Strategies | 5 ECTS | |||||||||
| MRK5023 | Marketing Strategy for Network Products and Technology | 5 ECTS | |||||||||
| Management Pair 1: Students are required to choose ONE elective study-unit from the following. | |||||||||||
| BEM5107 | Project Management and Design | 5 ECTS | |||||||||
| MGT5205 | Service Design and Operations Strategy | 5 ECTS | |||||||||
| Management Pair 2: Students are required to choose ONE elective study-unit from the following. | |||||||||||
| BEM5108 | Applications of Emerging Technologies and AI | 5 ECTS | |||||||||
| MGT5203 | People Performance Metrics | 5 ECTS | |||||||||
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| Semester 1 | |||||||||||
| Compulsory Units (All students must register for this/these unit/s) | |||||||||||
| EMA5922 | Dissertation | 30 ECTS | |||||||||
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This programme of study is governed by the General Regulations for University Postgraduate Awards, 2021 and by the Bye-Laws for the award of Master of Science - M.Sc. - under the auspices of the Faculty of Economics, Management and Accountancy.
